If we sell too many big cars, we’ll have to stop building them. Then we’ll have to ram small cars down consumers’ throats and use dealer incentives to get rid of them so that we can build big cars again. The public is going to rebel because these hard-to-get big cars will then sell for full list or higher when the small cars are being given away.
Sid Terry, VP of Public Responsibility and Consumer Affairs for Chrysler, in September, 1976. Regarding the Energy Policy and Conservation Act. Quoted in Chicago Tribune